Aaidebook Holdings Q2 2025 Shareholders Update
The second quarter of 2025 reflects another period of strong performance and disciplined execution for Aaidebook Holdings. Total income more than doubled year-over-year, gross margin nearly tripled, and we achieved six-figure profitability while continuing to strengthen our operational foundation. With the CDPAP program fully behind us and strategic clarity in both home care and software, we are positioned to reinvest into sustainable, high-quality growth.
Disclaimer: This update includes forward-looking statements. Actual results may differ materially due to risks and uncertainties. Please review our full offering documents on StartEngine for more information.
Year-over-Year Financial Highlights
Total income increased from $403,793 in Q2 2024 to $864,904 in Q2 2025, a 114% gain
Gross margin rose from $65,764 to $190,461, an improvement of 190%
Net income grew from $2,949 to $110,077, marking a swing into six-figure profitability
Operating expenses increased modestly in line with scale:
Overhead rose from $35,899 to $48,995
Administration grew from $27,100 to $31,389
COGS grew proportionally with revenue, maintaining positive margins
This growth was driven by leaner operations, strategic expense management, and the ability to focus exclusively on higher-quality services and clients.
Home Care Division: Payer Alignment and Growth Strategy
In Q2 we concluded our exit from the CDPAP program. Clients eligible for personal care transitioned, while others moved to PPL. Because we maintained a small CDPAP footprint, this transition had no material financial impact and eliminated a risk factor from our model.
Operationally, our emphasis has shifted to organic growth. With the suspension of an acquisition opportunity on legal recommendation, we redirected resources toward digital strategies set to launch in Q3. At the same time, we conducted a payer analysis that confirmed the superior margins and reliability of our preferred insurance partners.
To capitalize on this, we are building marketing campaigns that align with payer objectives and metrics. Our internal analysis shows that the average home care client receives over $1,000 per month of services, at 45 hours per week, with an average stay of 119 weeks. This produces an estimated lifetime value of $17,000 per client. With this clarity, we are able to budget acquisition costs precisely and invest confidently into long-term care client marketing.
OnTime ITS: Focus on Sustainable SaaS Growth
Our software division advanced materially in Q2 with the hiring of two new engineering resources in June. These hires allowed us to begin the ReactJS migration and tackle backlogged critical updates.
We also refined our client acquisition strategy. Rather than onboarding agencies prematurely, we are nurturing startups until they secure their licenses or first clients. This adjustment reduces early churn and ensures our platform supports agencies at the moment they begin staffing and scaling. The agencies that already maintain an active workforce or patient base have proven to be our most successful long-term clients.
Our focus remains on providing essential scheduling, authorization, and application tracking tools; and we are evaluating a broader industry-agnostic release of OnTime to expand into additional service-based markets.
While top-line SaaS growth slowed intentionally this quarter, our approach yielded a stronger client base and positioned us to scale sustainably.
Acquisition Update
The previously considered acquisition was suspended following legal counsel’s recommendation. This outcome, though disappointing, reaffirmed the strength of our diligence process. Importantly, we secured commitments from a family office interested in backing future acquisitions in the home care sector.
We continue to evaluate targets in New York and will pursue only those opportunities aligned with our profitability and compliance standards.
Looking Ahead
As we enter the second half of 2025, our priorities are clear:
Launch and scale digital marketing campaigns tailored to preferred payers and partners
Start the ReactJS migration and expand SaaS usability across service-based industries
Maintain lean operations, with capacity for 50% additional growth before new hires are required
Reinvest excess cash flow into lead generation and grassroots marketing strategies
Evaluate acquisition opportunities under stricter legal and compliance protocols
The company is entering a phase of disciplined growth, with strong financial footing and a sharper focus on client value. By executing on our strategies, we aim to compound shareholder value while building resilient, scalable businesses across our divisions.
